- Farmacia Plaza
- April 2022
- Strategy, Idea and Concept
- Social media
Farmacia Plaza is a brand based in Córdoba and Buenos Aires, Argentina. It is a brand with 40 years of experience in the pharmaceutical field and it is distinguished because of its personalized sales.
Over time, this entity has been losing prestige, and, therefore, the necessity of adapting to the new times has arisen.
A versatile brand concept is proposed to represent its different facets. The company has 3 main branches: Pharmacy, Perfumery and Beauty. Therefore, a multifaceted identity is required; an identity which portrays the strongest attributes of this brand, namely, charisma, customized attention and seriousness.
Improve to be better