Client
- Buses LEP (CoderHouse)
DATE
- January - February / 2022
Our Services
- Strategy, Idea and Concept
- UX, Design and Technology
- Branding
PROBLEM STATEMENT
The app features numerous negative reviews of users, related to the elementary that is it. This represents a missed opportunity by the company to achieve an increase in ticket reservations. A redesign aimed at maximizing the user experience, focused on the interests of users, which motivates its use and achieves greater loyalty.
Current scenario
The current market is becoming more and more complex and added that’s why the needs are evolving. Therefore, we mustn’t offer a generic service, it is necessary that Buses Lep gets updated.
Our research
The research was conducted through in-depth interviews semi-structured to 5 users who like to travel, frequently use check the Buses Lep application and applications from other companies.
What find we got?
Respondents were relieved in order to configure the profile of our user type became User person to be able to put in context the use of our app. Through this profile, different mappings were carried out to understand which elements and functionalities of the platform need to be improved.
RESEARCH
Research methods
Customer interviews
Prototype testing
Persona
Market research analysis
Information Architecture
STYLE GUIDES
Login
A place where talent and dedication can be made explicit.
Account creation
Designing a flexible set of steps that can capture the amount of data the user feels comfortable submitting—prioritising name, email and password fields—while leaving the door ajar for a customer to skip at any time.
Onboarding
A presentation app, a experience.
Home
A place where talent and dedication can be made explicit.
Trips browse
Trips and experinces discovery was an essential part of a users initial and ongoing app experience.
Product reserve
Without a traditional trips purchase flow — a tickets reserve feature became an important app function for customers to action a tickets they could then use.
Tickets
Tickets at your fingertips. Fast and safe.
A tinder of trips 🙂
An interface is available that successively displays different recommended trips according to the user’s interests.
The user slides his finger across the screen to the right to indicate interest in that trip and to the left if he is not interested.
Let’s have an adventure